Why is podcasting a powerful channel for Employer Branding & Talent Acquisition?

The battle for top talent is difficult enough even if you have a strong employer branding and talent acquisition strategy in place. Without one? Fugetaboudit.


Podcasting has emerged as a dynamic way to build your employer brand and, consequently, attract and hire the best employees. Here are a few reasons why:

Humanize Your Employer Brand

The best potential employees want to know more about your organization than salary and benefits. They want to know who they’ll be working with and for and what makes the business tick. Starting a podcast featuring leaders, managers, and employees discussing their roles and the unique dynamics of the day-to-day work is a powerful way to give prospective hire a window onto your culture, values, and the kinds of people that make your organization what it is.

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Reduce Bad Hires

Hiring the wrong candidates can be costly, resulting in increased employee turnover and money wasted on training and onboarding workers who don’t last long enough to provide a return on your investment in them. A podcast that provides job seekers with an in-depth sense of who and what you’re looking for in an ideal candidate will help attract the best people to apply and ward off candidates who are not a good fit.


You’ll have access to data and analytics around how many employees are listening to/downloading episodes, where listeners are located, the devices they’re using to listen, and more. Data is useful for calculating ROI and for honing in on which topics get the most listener engagement.

What we do

We guide you through the following podcast production and launch process, taking care of all of the technical, logistical, and other steps and processes so that you can focus on the content.

Podcast Launch & Production Process

  1. Podcast Focus: We analyze your intended audience, focusing on their interests and concerns, to determine how to focus the podcast.

  2. Find a Host: We help you find and train a host who will bring energy to each interview and set the tone for your podcast.

  3. Gear: We send you a high-quality USB microphone/ headphones for the host and supply guests with headsets, as needed.

  4. Content Calendar: We help you map out the topics you want to cover each quarter and the subject matter experts best able to discuss them.

  5. Schedule Interviews: We work with the host and guests to schedule time to record interviews for the quarter.

  6. Interview Prep: We consult with guests to determine main talking points and write interview questions.

  7. Record Interviews: We schedule and engineer remote recording sessions, sending links to the host and guest(s).

  8. Edit & Produce: We edit the recording to remove vocal tics and mistakes and integrate music, intro/ourto, and other pre-recorded elements.

  9. Upload to Host: We upload the produced content to a private podcast hosting platform and create your dashboard.

  10. Promote: We help you promote the podcast by providing guests with promotional materials to share.

Schedule a free consultation:

Call Jeremy: +1(812) 272-3212