Why is podcasting a powerful channel for Internal Comms?
Podcasting has become a pretty big deal. Tens of millions of people listen to podcasts everyday, including many of your employees. Which is why it makes sense to add podcasting to your internal comms channel strategy.
A few more reasons why it's worth starting an internal comms podcast:
Developing thought leadership is a proven content marketing strategy. But positioning your leaders as thought leaders is important for internal communications, too. Featuring your organization’s leaders on a podcast is a powerful and engaging way for employees to get to know them as real people, and a way for leaders to give employees insight into C-suite-level strategic thinking and problem solving.
Employee Engagement & Development
According to Gallup, nearly 80% of employees are disengaged at work, resulting in significant costs to your organization. One of the biggest drivers of employee disengagement is poor leadership communication. Especially for younger employees, dry corporate emails and long, talking head CEO videos just aren't going to cut it. Employees want to be inspired and to feel that their work is making a positive difference in the world.
A podcast featuring your leaders, managers, and top employees having authentic conversations about your organization’s mission and values, business strategy, competitor activity, and long-term goals will help employees understand how and why their work matters and how it contributes to the organization’s success.
Save Time & Money
Every business needs to produce internal content that offers value to employees. But producing high-quality content takes time and often requires farming content-creation out to high-cost 3rd party vendors. By contrast, starting a podcast will not generate audio (and video) content but also, via transcription, will produce a steady stream of fresh, high-quality print content that you can repurpose as white papers, blog posts, social media posts, and more.
You’ll have access to data and analytics around how many listeners are listening to/downloading episodes, where listeners are located, the devices they’re using to listen, and more. Data is useful for calculating ROI and for honing in on which topics get the most listener engagement.
What we do
We guide you through the following podcast production and launch process, taking care of all of the technical, logistical, and other steps and processes so that you can focus on the content.
Podcast Launch & Production Process
Podcast Focus: We analyze your intended audience, focusing on their interests and concerns, to determine how to focus the podcast.
Find a Host: We help you find and train a host who will bring energy to each interview and set the tone for your podcast.
Gear: We send you a high-quality USB microphone/ headphones for the host and supply guests with headsets, as needed.
Content Calendar: We help you map out the topics you want to cover each quarter and the subject matter experts best able to discuss them.
Schedule Interviews: We work with the host and guests to schedule time to record interviews for the quarter.
Interview Prep: We consult with guests to determine main talking points and write interview questions.
Record Interviews: We schedule and engineer remote recording sessions, sending links to the host and guest(s).
Edit & Produce: We edit the recording to remove vocal tics and mistakes and integrate music, intro/ourto, and other pre-recorded elements.
Upload to Host: We upload the produced content to a private podcast hosting platform and create your dashboard.
Promote: We help you promote the podcast by providing guests with promotional materials to share.