Why is podcasting a powerful channel for L&D?
Educating and developing employees is always a challenge, even during normal times. In our era of the "New Normal," when many workers are remote and may never return full time to the office, the L&D challenge is even greater, requiring L&D pros to think creatively and explore now strategies and channels.
Podcasting is quickly catching on in the corporate world as a dynamic way to train, inspire, and engage employees. Here are a few reasons why:
Employees learn in different ways. But one thing that most workers have in common is that they value learning from each other. Typically, employees learn from each other informally, during impromptu chats in the break room or while stopping by each other’s desks to discuss a project. (At least, that was true in the pre-Covid era.) In other words, that sort of peer sharing and learning is haphazard and limited.
Producing a podcast featuring employees who excel at a particular task (or who excel generally) is a more efficient and effective way of capturing their knowledge and experience and making it available to their colleagues in a way that’s convenient and highly engaging. Plus, featuring employees on a podcast identifies them as potential mentors for younger, less-experienced colleagues.
Employee engagement is key to the success of any L&D initiative. But too often, learning content falls flat in this regard. (Anyone who’s worked in a corporate environment has experienced the irritation and boredom of clicking through endless online training modules or sitting through another “lunch and learn” with an ineffective and dull presenter.) By contrast, a well-produced interview-style podcast is highly engaging, for a few reasons:
Well-crafted interviews are interesting and fun to listen to! Listening to a lively discussion is almost always more engaging than listening to a lecture (unless the lecturer is exceptionally talented).
The content is largely unscripted and therefore natural and conversational—elements that are key for engagement.
Employees can listen to an audio podcast while doing other things (driving, working out, walking the dog, etc.), making engagement highly convenient.
A central goal of any L&D function is to encourage and train workers to become leaders, both informally and formally by rising to the level of leadership positions. Yet one of the most common complaints among employees is that the path to becoming a leader is often murky. A “Pathway to Success” type podcast featuring managers and leaders talking about how they achieved success can be a great resource for employees who aspire to follow in their footsteps.
You’ll have access to data and analytics around how many listeners are listening to/downloading episodes, where listeners are located, the devices they’re using to listen, and more. Data is useful for calculating ROI and for honing in on which topics get the most listener engagement.
What we do
We guide you through the following podcast production and launch process, taking care of all of the technical, logistical, and other steps and processes so that you can focus on the content.
Podcast Launch & Production Process
Podcast Focus: We analyze your intended audience, focusing on their interests and concerns, to determine how to focus the podcast.
Find a Host: We help you find and train a host who will bring energy to each interview and set the tone for your podcast.
Gear: We send you a high-quality USB microphone/ headphones for the host and supply guests with headsets, as needed.
Content Calendar: We help you map out the topics you want to cover each quarter and the subject matter experts best able to discuss them.
Schedule Interviews: We work with the host and guests to schedule time to record interviews for the quarter.
Interview Prep: We consult with guests to determine main talking points and write interview questions.
Record Interviews: We schedule and engineer remote recording sessions, sending links to the host and guest(s).
Edit & Produce: We edit the recording to remove vocal tics and mistakes and integrate music, intro/ourto, and other pre-recorded elements.
Upload to Host: We upload the produced content to a private podcast hosting platform and create your dashboard.
Promote: We help you promote the podcast by providing guests with promotional materials to share.