Podcasting for Content Marketing
Establish Thought Leadership
Start a podcast to establish thought leadership by showcasing the insights, knowledge, and expertise of your leadership and other industry experts.
Grow Your Business
Inviting your ideal customers to be guests on your podcast is a powerful way to develop the kinds of relationships that turn prospects into paying clients.
Generate tons of conent
Transcribe and repurpose podcast episodes as blog posts, web and social media content, newsletter articles, and more.
Podcasting for Sales Enablement
Share Win Stories
Feature your sales reps sharing "How I Do It" win stories that highlight the strategies, techniques, and tools they use to prospect, handle objections, and close deals.
Improve Sales Leadership Communiation
Feature sales leadership sharing important information about industry trends, competitor intelligence, and your organizations strategy and long-term goals.
Add Value to Windshield Time
Turn windshield time into an opportunity for reps to learn from their peers and from sales leadership.
Podcasting for Internal Comms
Because employees can listen to podcasts on the go, while doing other things, engaging with podcasts is incredibly convenient. Reading email and watching videos takes time. Listening to podcasts saves time.
A "Voices of Leadership" podcast featuring your organization's leaders having real, authentic discussions about high-level strategy, long-term goals, and the competitive landscape will give your workforce a "behind-the-scenes" look at how the leadership thinks and how their decisions affect the company as a whole.
Exploring the "Why?"
A podcast featuring interviews with leaders across the company discussing why the company's mission and values are what they are, why they matter, and how they help drive strategy and achieve goals will give your employees greater understanding of how to realize those values in their work.
Podcasting for L&D
Making learning content "stickier"
Contextualizing information and data within a narrative makes it easier to remember and more engaging to consume.
Facilitate peer-to-peer learning
Feature learners discussing how they put training into practice to be more productive, efficient, and successful in their work.
Make learning more convenient
Learners can consume audio content when and where they want, while driving, commuting, exercising, or anything else.
Podcasting for Employer Branding & Talent Acquisition
Feature Employee Testimonials
Your current employees are your most valuable talent acquisition and employer branding assets. But scripted, slickly produced videos won't work. Candidates are looking for authentic & honest information about what kind of employer you are. Podcasting is the perfect way to engage job candidates with that type of content.
Humanize Your Employer Brand
Potential employees want to know who they're going to be working with and how your organization treats its people. Feature managers and leaders talking about company culture and values, opportunities for development, and more.
Enliven Job Descriptions
Bring job descriptions to life by embedding audio/video interviews with hiring manager and current employees. See an example here.
Podcasting for Human Resources
Recruit, Hire, and Retain Top Talent
Feature recent hires discussing the benefits of working for your company, opportunities for career development, leaderships training, and much more.
Energize Your Culture
Feature discussions with leaders and employees about how and why your company culture energizes the workplace and inspires everyone to develope their skills and work together to achieve your organization's goals.
Bolster Diversity & Inclusion
Make "Diversity & Inclusion" more than just a slogan by featuring a diverse array of people and perspectives.