Why is podcasting a powerful channel for Sales Enablement?

Like most employees, salespeople value being able to learn from each other. 

Starting a sales enablement podcast is a great way to meet that challenge.

 

Here’s why:

Peer Learning

Like most employees, salespeople value learning from each other—maybe even more than other types of workers. The best sales advice comes from those who are actually in the trenches, using their training and experience to prospect, manage sales cycles, and close deals.   

 

Producing a “How I Do It” podcast featuring top sellers sharing tips and best practices is an efficient and effective way of enabling your entire sales force to improve their skills and grow their business. Plus, featuring employees on a podcast identifies them as potential mentors for younger, less-experienced colleagues.

Training Reinforcement

It’s well known that the typical salesperson retains only a small percentage of the training they receive during onboarding. Starting a podcast featuring bite-sized content is a great way to reinforce sales training. Featuring top sellers sharing examples of how they put their training to use in the field helps bridge the gap between theory and practice by providing listeners with real-world context.

Data

You’ll have access to data and analytics around how many employees are listening to/downloading episodes, where listeners are located, the devices they’re using to listen, and more. Data is useful for calculating ROI and for honing in on which topics get the most listener engagement.

What we do

We guide you through the following podcast production and launch process, taking care of all of the technical, logistical, and other steps and processes so that you can focus on the content.

Podcast Launch & Production Process

  1. Podcast Focus: We analyze your intended audience, focusing on their interests and concerns, to determine how to focus the podcast.

  2. Find a Host: We help you find and train a host who will bring energy to each interview and set the tone for your podcast.

  3. Gear: We send you a high-quality USB microphone/ headphones for the host and supply guests with headsets, as needed.

  4. Content Calendar: We help you map out the topics you want to cover each quarter and the subject matter experts best able to discuss them.

  5. Schedule Interviews: We work with the host and guests to schedule time to record interviews for the quarter.

  6. Interview Prep: We consult with guests to determine main talking points and write interview questions.

  7. Record Interviews: We schedule and engineer remote recording sessions, sending links to the host and guest(s).

  8. Edit & Produce: We edit the recording to remove vocal tics and mistakes and integrate music, intro/ourto, and other pre-recorded elements.

  9. Upload to Host: We upload the produced content to a private podcast hosting platform and create your dashboard.

  10. Promote: We help you promote the podcast by providing guests with promotional materials to share.

Schedule a free consultation:

Call Jeremy: +1(812) 272-3212

 

Tribal Knowledge Podcasting

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